Publication Ads
Specifications
A Logo
–Tag logo placed .75" from left edge
B Identifier
–Product name placed .125" from tag, centered with Knowledge Burst logo
–Text: Lato Black 12 pt., 50 pt. tracking
C Headline
–Headline begins 1" from bottom of tag
–Type is aligned with right edge of tag
–Type is centered between margins on both sides
–Type size can change to emphasize specific words and to fit within the justified restrictions
–.125" spacing between lines
D Background
–Apply red overlay
E Call to Action & Contact Info
–CTA: Lato Italic 15 pt., 14 pt. leading, 10 pt. tracking
–Contact: Lato Black 8 pt., 100 pt. tracking
F Essentials
–Align the circle of the first essential to the center measurement of the document
G Legal
–Text: Helvetica Condensed Light 6 pt., 6.5 pt. leading, -15 pt. tracking
–Right justified; align with right margin
H Margin
–.25" margin around entire ad
Brochure
Brochure Cover
Specifications
A Logo
–Tag logo placed .75" from left edge
B Identifier
–Product name placed .125" from tag, and centered with Knowledge Burst logo
–Text: Lato Black 12 pt., 50 pt. tracking
C Headline
–Headline begins 1" from bottom of tag
–Type is aligned with left edge of tag
–Type size can change to emphasize specific words and to fit within the justified restrictions
–.125" spacing between lines
–Justified and centered in red overlay
D Subhead & Cover Copy
–Subhead: Lato Black 8 pt., 100 pt. tracking
–.25" spacing between lines
–Cover copy: Lato Regular, 12 pt., 18 pt. leading
E Red Overlay
–4" wide red overlay
(Overlay is always sized to half the image)
F Background
–Full-color photography
G Margin
–.25" margin around entire document
H Call to Action & contact Info
–CTA: Lato Italic 15 pt., 14 pt. leading, 10 pt. tracking
–Contact: Lato Black 8 pt., 100 pt. tracking
I Essentials
–Align the circle of the first essential to the center measurement of the document
Brochure Interior
Specifications
A Red Margin Bar
–.25" wide PMS 185 red bar to bring more color to interior pages
B Margins & Columns
–1.75" left and right margins for a one column grid
–1.75" left margin and .5" right margin for a two-column grid
C Headlines
–Lato light 20 pt.
D Subhead & Body Copy
–Body copy: Lato Regular 10 pt., 14 pt. leading
–Subhead: Lato Black 8 pt., 12 pt. leading
E Quotes
– Quote text: Lato Italic 10 pt., 16 pt. leading
–Attribution text: Lato Black 6 pt., 16 pt. leading, 100 pt. tracking
–Use opening and closing quote mark icons at start and finish of section; icons are 20% Cool Gray 4
F Screengrabs
–Place image and apply a .5 stroke; stroke color is 20% Cool Gray 4
–Use these numbers to create the drop shadow:
- Color: 8% Black
- Distance: 0.0575
- X: 0.0407 Y: 0.0407
- Angle: 135°
G Icons
–Place icons in left margin
–Use PMS 185 for icon color
–Icons should be similar in size and distance from each other
H Footer
–Footer text: Lato Regular 6 pt.
–Page #: Lato Black 6 pt.; right aligned
Brochure Back Cover
Specifications
A Headline
–Lato Light 20 pt.
B Text
–Body copy: Lato Regular 10 pt., 14 pt. leading
C Call to Action & Contact Info
–CTA: Lato Italic 15 pt., 14 pt. leading, 10 pt. tracking
–Contact: Lato Black 8 pt., 100 pt. tracking
D Disclaimer
–Helvetica Condensed Light 10 pt., 11 pt. leading
E Legal
–Text: Helvetica Condensed Light 6 pt., 6.5 pt. leading, -15 pt. tracking
F Horizontal Logo
–Use the horizontal LexisNexis logo when the tag logo is already present
Direct Mail
Specifications
A Logo
–Tag logo placed .75" from left edge
B Identifier
–Product name placed .125" from tag, centered with Knowledge Burst logo
–Text: Lato Black 12 pt., 50 pt. tracking
C Headline
–Headline begins 1" from bottom of tag
–Type is aligned with left edge of tag
–Type size can change to emphasize specific words and to fit within the justified restrictions
–.125" spacing between lines
–Justified and centered in red overlay
D Subhead & Cover Copy
–Subhead: Lato Black 8 pt., 12 pt. leading, 100 pt. tracking
–Cover Body: Lato Regular 12 pt., 18 pt. leading
E Red Overlay
–5.25" wide red overlay (overlay is always sized to half the image)
F Background
–Full-color photography
G Margin
–.25" margin around entire document
H Text Highlight
–Lato Bold 6 pt., 60 pt. tracking
–Box color: PMS Cool Gray 4 at 50%
I Subhead & Body Copy
–Subhead: Lato Black 8 pt., 12 pt. leading, 100 pt. tracking
–Body: Lato Light 10 pt., 14 pt. leading
J CALL TO ACTION & CONTACT INFO
–CTA: Lato Italic 15 pt., 14 pt. leading, 10 pt. tracking
–Contact: Lato Black 8 pt., 100 pt. tracking
K Legal
–Helvetica Condensed Light 6 pt., 6.5 pt. leading, -15 pt. tracking
L. Horizontal Logo
–Use the horizontal LexisNexis logo when the tag logo is already present
Snapshot
Specifications
Snapshots are sales tools unique to the Big Red Campaign. They are quick, hard-hitting, competitive product one-sheets. They clearly, concisely and, whenever possible, graphically (through iconography, simple infographics, screenshots, etc.) communicate critical product differences.
The Snapshot front page quickly establishes customer benefits, utilizing use-case content, stacked headline treatment, a single, central image and product-specific “Essentials.” The back page further conveys other compelling differentiators in these simple, scannable, yet highly persuasive pieces
Snapshot Cover
Specifications
A Logo
–Tag logo placed .75" from left edge
B Identifier
–Product name placed .125" from tag, centered with Knowledge Burst logo
–Text: Lato Black 12 pt., 50 pt. tracking
C Headline
–Headline begins 1" from the bottom of tag
–Type is aligned with left edge of tag
–Type is centered between margins of overlay
–Type size can change to emphasize specific words and to fit within the justified restrictions
–.125" spacing between lines
D Subhead & Cover Copy
–Subhead: Lato Black all caps 8 pt., 100 pt. tracking
–Cover copy: Lato Regular, 12 pt., 18 pt. leading
–.25" spacing between lines
E Red Overlay
–4" wide red overlay (overlay is always sized to half the image)
F Background
–Full-color photography
G Essentials
–Align the circle of the first essential to the center measurement of the document
H Call to Action & Contact Info
–CTA: Lato Italic 15 pt., 14 pt. leading, 10 pt. tracking
–Contact: Lato Black 8 pt., 100 pt. tracking
I Margin
–.25" margin around entire document
Snapshot Back
Specifications
A Headline
–Lato Light, 25pt., 30 pt. leading
B Subhead
–Lato Light, 10 pt., 14 pt. leading
C Gray Boxes
–20% Cool Gray 4
D Column Headers
–Lato Black 20 pt., 20 pt. leading, 100 pt. tracking
E Column Subheads
–Lato Black 8 pt., 100 pt. tracking
–Use icons if necessary
F Body/Bullet Copy
–Lato Regular 7 pt., 9 pt. leading
–Lato Black 7 pt., 9 pt. leading
G Column Divider Lines
–Horizontal: .25 pt. dashed stroke, Cool Gray 4
–Vertical: .25 pt. solid stroke, 85% Black
H Number Callouts
–Numbers: Lato Black 35 pt.
–Symbols: Lato Bold 8 pt.
–Bold text: Lato Black 9 pt., 9.5 pt. leading
–Condensed text: Helvetica Condensed Light, 8 pt.
I Section Divider
–Lato Black 8 pt., 100 pt. tracking
–In some situations, it may be necessary to change box color
to PMS 185 to further divide sections
J Disclaimer
–Helvetica Condensed Light 10 pt., 11 pt. leading
K Legal
–Helvetica Condensed Light 6 pt., 6.5 pt. leading, -15 pt. tracking
L Horizontal Logo
–Use the horizontal LexisNexis logo when the tag logo is already present
