Where and when it matters most for customers, LexisNexis® offers real differences that deliver.
Using big, bold type treatments; assertive, yet succict copy; and the confident, commanding use of LexisNexis Red, we’ve revitalized the brand with a fresh, strong look that echoes our overarching message to our markets.
Personality & Voice
Having a strong, unique and consistent voice is key to projecting a successful brand across all marketing channels and audience segments. With Differences that Deliver, our tone of voice and the visual expression of the campaign have never been more tightly aligned.
Campaign Elements
Get to know the core design features that make up this campaign.
Print Collateral
This section features rules and guidelines for all print collateral, including publication ads, brochure covers, direct mail, infographics and snapshots.
Digital Media
This section features rules and guidelines for all digital collateral, including Web banners, email, landing pages and presentations.
Created by LexisNexis® X-Team, the Big Red Playbook is a comprehensive guide to “Getting Your Red On”
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The X-Team is happy to help you “Get Your Red On.”
When ready, engage with us.
Georgia Akers – Sr. Proofreader
Kevin Burke – Art Director
David Copp – Sr. Web Designer
Patricia Crane – Digital Project Manager
Jon Georgopulos – Sr. Director, Creative Brand & Web Strategy
Blake Harmer – Graphic Designer
Yanxia He – User Experience Specialist
Shawn Kirkpatrick – Graphic Designer
Patricia Mantle – Copywriter
Amy Miller – Sr. Customer Communication Specialist
Patrick Souhan – Creative Manager
Doug Toles – Digital Project Manager
Candy Vongpraseuth – Digital Project Manager
