DIFFERENCES THAT DELIVER

LexisNexis^® is different—different in important ways that really matter to our customers. By providing vital and often exclusive content; precise, intuitive search capabilities; and dynamic analytical tools, we’re elevating information and evolving legal research.

We enable our users to search, organize, connect, analyze—and even visualize key information in powerful, productive new ways. This campaign showcases the power and distinct advantages that LexisNexis offers our customers.

Using big, bold type treatments; assertive, yet succinct copy; and the confident, commanding use of LexisNexis Red, we’ve revitalized the brand with a fresh, strong look that echoes our overarching message to our markets:

Where and when it matters most for customers, LexisNexis offers real differences that deliver.

Having a strong, unique and consistent voice is key to projecting a successful brand across all marketing channels and audience segments. With Differences that Deliver, our tone of voice and the visual expression of the campaign have never been more tightly aligned. The distinctive ALL-CAPS headline treatment, the bold Red, the use of LexisNexis “Essentials” and other elements are a direct extension of this declarative new voice.

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BE BOLD, BUT BACK IT UP

The cornerstone to the Big Red Campaign is our clear competitive differences that help our customers work smarter, faster and easier. These differences can be quantitative and/or qualitative. A difference may be a proprietary piece of content or a new way of allowing our users to visualize critical information.

Our varied content and tools are brimming with reasons for customers to take notice. Our objective with Big Red is to communicate these differences—clearly and concisely.

BE CLEAR, INFORMATIVE AND ENGAGING—NEVER PEDANTIC OR TEDIOUS

Just as importantly, we must make sure our customers have a clear understanding of what those differences mean for them and their work. Give readers practical context that makes the value/benefit crystal clear. And do so in a way that is lively and engaging—never dull or plodding. Be conversational and insightful, but don’t ramble or lose focus.

BE SINCERE AND CUSTOMER-FOCUSED

Real recognizes real. Our Voice comes from an authentic desire to help our customers overcome their challenges and achieve their goals. While bold, self-assured and assertive, our voice should never be arrogant, pushy or “salesy.” All our communications should be open, honest and reflect a sincere desire to help our customers achieve new levels of success.