Specifications

A  728 X 90 PIXEL WEB BANNER

–Tag logo sized and left aligned

–Background image with red overlay

–Lato Black type sized to fit space

B  300 x 250 Pixel Web Banner

–Horizontal logo used when size restraints dictate

–Background image with red overlay

–Lato Black type sized and stacked to fit space

C  300 X 600 PIXEL WEB BANNER

–Tag logo sized and left aligned

–Background image with red overlay

–Lato Black type sized to fit space

–Headline aligns with left edge of tag logo

Specifications

Infographics are a way to share information in a visually interesting way through both print and digital communications. Infographics should be clear, easy-to-follow and informative. The following are some general guidelines to consider when creating infographics.

A  CHARTS AND GRAPHS

–Charts and graphs are a good way to communicate information quickly. Bar charts, pie charts and line graphs are examples.

B  Dividing Headlines

–Organize information into sections by creating dividing headlines

C  Subheads

–Create hierarchy with headlines and subheads. Make use of the secondary typeface, Helvetica, to create a noticeable difference between sections.

D  Custom Illustrations

–Custom illustrations make an infographic unique and relevant to the theme or topic.

E  Icons

–Icons are an important part of infographics; use a combination of numbers and icons to help explain content.

F  Copy

–Create resting breaks throughout the infographic by allowing for space for body copy. Body copy should follow the brand and be set in Lato. Size and weight can vary depending on infographic needs.

Specifications

A Microsoft^® PowerPoint^® template has been created for any Big Red presentation need. The template includes master pages for title pages, section headers and various standard body copy pages.

Sections have been added to include colors from the campaign palette to provide additional options when creating presentations.

The font has been changed to Arial for consistency between presentations. Black and Regular weights are used.