If you scroll through a handful of job descriptions today, odds are that most—if not all—will list “proficient in research and analysis” as a requirement. But despite the need for quality research skills, there’s no one-size-fits-all approach to collecting and...
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating? Do...
The modern workplace has undergone a dramatic transformation in the last few years, weathering a global pandemic, widespread talent shortages , and the emergence of game-changing technologies. Amid all this change, today’s workers are shouldering more responsibility...
In a world where data-driven decision-making has become all but necessary, research professionals are faced with a unique challenge: to find and collect the information they need amid an ever-growing sea of data. Today’s researchers are drowning in information;...
The modern workplace has undergone a dramatic transformation in the aftermath of a global pandemic, widespread talent shortages , and the adoption of new technologies. As a result, today’s workers are shouldering more responsibility and larger workloads than ever...
The COVID-19 pandemic changed the world in a multitude of ways. It’s no secret that we are no longer living in the same society that existed in 2019. Because of the events of the last few years, we are now dealing with things like growing inflation, industry-agnostic...