Description
For a business to get their services or products recognized and purchased today, traditional advertising methods and channels – such as commercials or print materials – are no longer as effective. With shopping, news consumption, social connections, and television and movie viewing increasingly happening online, marketing has had to move to the internet as well in order to get in front of the consumer. The forced isolation brought on by the pandemic only added more fuel to the fire.
This disruption has led to a significant shift away from celebrity endorsements and more towards the use of more “word of mouth” – through social media influencers and other content creators – to market products and services through reviews and recommendations. Using these methods, however, come with their own set of legal concerns and risks that could be easily overlooked – for both the influencers, as well as the companies that engage them. If you represent one of the parties in these arrangements, or have a client who either wants to be a paid influencer or wants to hire an influencer to help their business, this informative webcast is not to be missed.
In this one-hour program, Jim Chester will dive into the legal issues that must be considered to protect the interests of both the business and the content creator. Join our expert Jim and:
- Learn the legal considerations for influencers, including corporate, contract, and intellectual property protections
- Understand the legal risks and recommendations related to various influencer revenue streams
- Identify the current applicable regulations related to influencer marketing, including those set by the Federal Trade Commission
- Explore the issues and recommendations businesses must consider when working with influencers