Press Review

What are press reviews? 

The press review is part of a media monitoring strategy, and it captures the most important information for a particular recipient group. It is often done daily but may be completed less frequently if the organization calls for it.  

Extracts from relevant media provide a rapid overview with little effort on the part of the reader thanks to preset alerts and automated newsletters. To provide broad coverage of particular issues, a press review collates information from many different sources. 

Benefits of a digital press review  

A press review (or press clipping service) used to involve cutting out original articles from newspapers and pasting them together. Nowadays the articles are usually made available to readers in digitalized form for easier collaboration and communication. This has many advantages over the traditional method, including:  

• Not location-dependent
• Data provided in real time
• Simultaneously seen by multiple readers
• Includes digital archiving
• Saves time 

Why use a press clipping tool?  

A press clipping tool can streamline the efforts of PR professionals or other professionals doing media monitoring by:  

• Providing the latest information on relevant issues
• Analyzing how your organization is portrayed in the media
• Monitoring the competition
• Monitoring market developments 

Press review sources  

A comprehensive press review should cover all relevant sources of information – both print publications and digital sources. A suitable press clipping tool reproduces both types of publication on a platform to make information procurement as simple as possible. 

How LexisNexis supports press reviews  

There are several free clipping services on the market. However, they cannot get behind paywalls. As soon as the barrier is reached, the flow of information is halted. Moreover, these services are often limited to online sources. Important print media are not covered. 

A professional tool such as Nexis Newsdesk^® helps organizations structure their press clipping and circumvent barriers. It is not restricted to freely available online sources. The tool also accesses licensed content that is usually located behind paywalls. Print media are available in digitalized form and, just as with online sources, their entire content can be searched. 

Organizations that already have their own clipping tool can readily supplement this with data from LexisNexis. With Nexis^® Data as a Service you can integrate raw data into your own systems. 

LexisNexis has individual license agreements with the publishing houses. Users can therefore be confident that they are not infringing copyright when sharing information. The press clipping service enables automated email alerts to be sent to defined recipient groups; it also permits manual sharing of relevant information. Access to all sources via a platform dispenses with the need for costly licenses for many different single sources.  

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