Media Intelligence for PR Agencies

Find Your PR Edge with Indispensable Media Intelligence Tools

PR professionals need in-depth media insights and feature-rich communications tools to improve and protect the brand health of their agency partners. Gain and deliver greater control over your clients’ reputations across the media landscape with Nexis^® Media Intelligence Research and Analytics and other solutions.

Where Media Metrics Meet Human Expertise

With the Nexis Media Intelligence Research and Analytics service, our experts provide you with human-reviewed media reports that bring clarity to complex media metrics, analytics on brand performance and lend greater decision-making confidence.<br /><br />You can &ldquo;white label&rdquo; brand health reports, brand benchmarks, customized media analysis and other intelligence documents that you can then share with your agency partners.

Expert-created media reports for PR professionals

Award-Winning Media Monitoring for Public Relations

Nexis Newsdesk^&reg; lets you intuitively search and monitor media for news and discussions regarding your agency partners, so you develop a comprehensive understanding of their brand health.<br /><br />Receive real-time topic alerts, visualize data and share easy-to-understand reports with clients&mdash;all from your laptop or the Newsdesk app.

24/7 media monitoring for more responsive PR

Crisis Management and Social Listening

Nexis Social Analytics enables responsive and effective crisis management. You can analyze social content in real-time, see online sentiment and shape the messages that can mitigate or even prevent PR catastrophe for your clients.<br /><br />Track your partners&rsquo; social media messages and conversations, measure success and pivot or create talking points when and where needed.&nbsp;

Social listening for PR crisis management

Effective Press Release Distribution

Nexis Newswire lets you place the important messages of your PR clients front and center&mdash;not on subdomains&mdash;where they can be seen by a highly targeted audience. And by tapping into the Good Ads network of 11 million sites, Newswire lets you run paid Google Ads on up to five sites per press release to drive traffic.<br /><br />Target any country, state, city, and zip or postal code worldwide, and then use Google-powered analytics and reporting to learn how many people saw each press release. You can also track social pick-up.&nbsp;

PR distribution and reporting for PR agencies

PR Media and Social Influencer Outreach

With our Nexis Media Contacts solution, you can access an easy-to-search media contacts database of more than 1 million journalists, bloggers, social media influencers and analysts from 200 countries.<br /><br />See who speaks or writes favorably of your PR agency partners and discusses relevant topics, so you can forge relationships with the people who can amplify the messages of your clients.

Media contacts database for PR