Press Release Distribution

What is press release distribution? 

Press release distribution is a strategic communication process used by organizations to disseminate important news, announcements, or information to the media, journalists, and the public.  

It involves sending a well-crafted press release to various media outlets and online distribution services to reach a wide audience. 

Why should you distribute press releases?   

Press release distribution offers several benefits: 

• Increased visibility: It helps your news reach a larger and more diverse audience.
• Media attention: Journalists may pick up your story, leading to media coverage.
• SEO benefits: Online distribution can improve your website's search engine rankings.
• Credibility: Press releases from reputable sources enhance your organization's credibility. 

Common methods of press release distribution 

Press releases can be distributed through various methods, including: 

• Newswire services: Using online newswire services to send press releases to multiple media outlets.
• Email distribution: Sending press releases directly to journalists and media contacts.
• Company website: Publishing press releases on your organization's website for easy access.
• Social media: Sharing press releases on social media platforms to reach a broader online audience. 

Benefits of press release distribution 

Effective press release distribution can result in several benefits: 

• Media coverage: Your news may be featured in newspapers, magazines, or on news websites.
• Increased web traffic: Online distribution can drive traffic to your website.
• Brand exposure: It helps raise awareness of your brand and offerings.
• Investor relations: Press releases are often used for corporate communications with shareholders and investors. 

Drawbacks of press release distribution 

While press release distribution can be highly effective, it also has potential drawbacks: 

• No guarantee of coverage: Distribution doesn't guarantee media coverage.
• Saturation: The media receives numerous press releases daily, making it challenging to stand out.
• Negative coverage: There's a risk of negative media coverage if your news is perceived poorly. 

How LexisNexis supports press release distribution 

Nexis Newswire, part of the LexisNexis Media Intelligence Suite, combines traditional press release distribution services with the power of Google Ads, using paid advertising to drive traffic in a way few others can. With Nexis Newswire, you can target any country, state, city, and zip or postal code worldwide. You can also target audiences based on various demographics and automatically publish your press release in up to 9 different languages. 

Then, assess your reach using the Google-powered analytics and reporting that shows you the number of clicks and the exact number of people who saw your press release. Reporting is available after 24 hours, with a final report after seven days. Social pick-up of your release is also reported. 

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