Corporate Communications

What is corporate communications?  

Corporate communication is the creation, cultivation, maintenance, and distribution of your corporate identity, messaging, and brand image. It involves coordinating and overseeing your organization’s internal and external communications to establish and sustain a positive view of your business and brand – for your employees, consumers, the media, shareholders, and other stakeholders.  

Through corporate communication, organizations can explain their values and vision, and establish and affirm their credibility.

Corporate communication encompasses several elements, including:

• Corporate branding
• Corporate responsibility
• Crisis communications
• Internal communications
• Investor relations
• Public relations and media relations 

Why is corporate communications important?  

The benefits of a strong corporate communication program are many. Good corporate communication empowers you to: 

• Promote your organization
• Distinguish your business and brand from others in a competitive market
• Make intelligent decisions concerning communications strategies
• Foster internal support for your company vision and goals
• Cultivate customer loyalty and a positive association with your brand, products, and services
• Assure shareholders of the solidity of your leadership and profitability 

To strengthen your corporate communications efforts and your standing in the market, it’s important to closely examine what your competition and other organizations are doing. It’s also essential to proactively stay abreast of industry news and market trends.  

How LexisNexis supports corporate communications 

Nexis Newsdesk^®, our flagship media intelligence solution, empowers you develop a strong corporate communications program by providing you access to the information you need. It enables you to: 

• Create personalized news searches around topics of interest
• Analyze brand awareness and marketing campaign results
• Monitor what people are saying about your company, your brand and your competitors in near-real time so you can quickly respond to developments
• Track multiple topics across nearly 4 million articles daily, spanning 75 languages and more than 100 countries, for a comprehensive view of the media landscape
• Stay abreast of 24/7 broadcast-news coverage with monitoring of more than 2,000 TV and radio stations around the world and access to full-length transcripts and related videos
• Keep track of the buzz across social media, including Facebook, Twitter and other social networks, as well as thought-leader blogs, podcasts, microblogs, video/photo sharing sites, industry forums and more
• Convert your research into easy-to-digest charts and graphs to share news and insights within your organization
• Stay up to date on the latest news thanks to customized alerts and newsletters
• Share copyright-compliant news and information with colleagues and clients using customizable distribution tools, including branded newsletters and RSS feeds 

Nexis Newsdesk’s features include: 

• A customizable dashboard
• Branded alerts and newsletters
• Embeddable interactive charts
• Advanced analysis and filtering capabilities
• Personalized searches and alerts
• An unparalleled array of content 

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