Media Monitoring & Analysis
Add depth to media monitoring and analysis with global news and web media data, including social commentary. Enhance your media intelligence today.
How Nexis® Data+ Supports Media Monitoring & Analysis
The pressure for actionable media intelligence has grown exponentially in today’s fast-paced media landscape. Whether you're gathering media intelligence to share with decision-makers, optimizing your PR and brand management strategies, or accelerating awareness into triggers that could jeopardize your organization's reputation, Nexis Data+ helps you capture a 360-degree perspective of what’s being said across global to local news and web media. Tap into a pipeline of enriched news data, as well as social commentary from prominent thought leaders, to keep the pulse of brand sentiment, identify emerging trends, and more. With access to a rich archive of historical media data, along with 4+ million stories added daily, your media monitoring and analysis captures a more complete narrative about your brand, customers, and market, enabling proactive crisis communications and confident PR strategies that keep your organization ahead of the competition.
EU Info Tech Firm Incorporates Media Intelligence into Social Insights Platform
Challenge
With customers around the world, the firm needed international media intelligence relevant to customers’ locales and niche markets. Sourcing data from multiple providers was neither time- nor cost-effective.
Solution
The firm turned to Nexis Data+ for a unified pipeline of news coverage including industry blogs, social commentary, and other market-specific sources.
Results
Having a one-stop-shop for news and web media enables the firm to deliver a holistic view of customers’ brand presence, bolstering customer trust in the relevance and quality of the media intelligence the social insights platform provides.
The breadth and depth of coverage available from Nexis Data+ allows for more efficient media monitoring and analysis. Thanks to flexible data delivery, the firm has a solid foundation of relevant, timely data to support the unique needs of customers. Add Nexis Data+ to enhance the value of media monitoring and analysis. Speak with a LexisNexis® data consultant to get started.
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