May 13, 2024

7 Tips for Media Intelligence Success

Collecting, mining, measuring, and analyzing the media data required to deliver compelling media intelligence can be a daunting task. But we’ve got you covered. Think of these seven tips from Nexis® Media Intelligence as a blueprint to follow as you unlock the power of media intelligence.

May 18, 2024

The Four Pillars of Media Intelligence, Explained

Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the future. It adds important context to the media landscape of your brand, organization, or campaign—and can often ladder up to your overarching company KPIs, goals, and expectations. By deriving powerful, actionable...

May 16, 2024

How to Perform a Data-Driven Media Audit

Media intelligence elevates your media audit, so you understand not only where your brand, organization, or campaign is mentioned, but how it’s talked about, who is talking about it, if your target audience is consuming it, how they are engaging with it, and how your brand compares to its competition within the industry in terms of consumer behavior.

May 02, 2024

Mastering Media Intelligence: Essential Skills for the Future of PR

When approached with a data-first mentality, media intelligence can uncover trends and opportunities to drive business forward. Simply put, media intelligence is a strategic business deliverable. This ebook provides an in-depth look at how organizations can use media intelligence to stay ahead in an ever-changing media landscape. Featuring insights from the Nexis® Media Intelligence Research & Analytics team...

May 08, 2023

How to Take Your Media Monitoring to the Next Level

PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using technology to support and elevate your media monitoring from “basic” to a "boss" level with these 3 ways. Metrics and Measurement Your PR decisions and media strategies will only ever be as strong...

May 01, 2023

The Ins and Outs of ESG Communication

Environmental Social Governance (ESG) programs have quickly gone from nice-to-have endeavors that earn goodwill from stockholders and potential investors to table-stakes business practices for brands of all shapes and sizes. As of 2022, 88% of publicly traded companies had ESG initiatives, as did 79% of venture and private equity-backed companies and 67% of privately owned companies. Not only that, but 77% of small...

May 01, 2023

How to Prove the Value of Communication

How do we prove a return on investment in PR and communication initiatives? It’s a question that isn’t new, but one that is being asked louder than ever as many companies manage the financial crunch that’s been caused by the pandemic. In this e-book we will explore the challenges—and, indeed, the opportunities—of measuring and evaluating communication effectiveness. The tools and tactics...

May 01, 2023

5 Keys to Measuring Social Media Influencers

Public relations and communications professionals have always played an important role in shaping public perceptions of corporate brands, driving greater awareness of those brands within key target audiences and ultimately supporting corporate objectives for business development. But in recent years, the lines between traditional “public relations” and “marketing” have become blurred by the rise...

May 01, 2023

Eye of the Storm: Crisis Communication Planning in an Uncertain World

In a perfect world, crisis communications would be a rarely utilized skill for PR professionals—something called upon once in a career, if ever. In the real world, crises of all shapes and sizes pop up frequently, placing communications teams at the center of storms that require a combination of speed, decisiveness, and tactical savvy to navigate successfully and minimize damage. By nature, crisis communications...

February 16, 2023

The Ultimate Guide to a Modern PR Campaign

In this ebook we’ll walk you through every step of a modern PR campaign, detailing exactly how each step connects with the next (and how the Nexis Media Intelligence™ suite can elevate your work to new heights). We’ll also provide some timeless communication advice and insight into what the media landscape looks like today.