Your team and executives don’t have time to sift through endless news coverage—but staying informed is critical. That’s where the Media Intelligence Research & Analytics service from...
Elevate your agency’s digital strategy by adopting solutions that automate time-consuming research, enhance media monitoring accuracy, and optimize press release distribution.
Since its founding in 1997, the international consultancy BLJ Worldwide has maintained a strong focus on delivering actionable media intelligence to its clients. As the media landscape evolved—reshaped...
Media outlets are dealing with more noise than ever – for your story to get noticed, you need to reach them with the right message at the right time. Finding those contacts and delivering that message...
When it comes to reaching the right audience, timing is everything. The vast number of websites out there require media professionals to take a more targeted approach. With Nexis® Newswire , you can...
Media intelligence is more than just media monitoring—it’s about transforming media data and observations into insight. It finds meaning in metrics and recommends actions you can take in the...
Media Intelligence
PR professionals like you are always looking for ways to take media monitoring from backward-looking to forward-thinking. You want to showcase the power and potential of your work to your C-suite, using technology to support and elevate your media monitoring from “basic” to a "boss" level with these 3 ways.
Your PR decisions and media strategies will only ever be as strong as the data you pull in and analyze. The more integrated data sources you have, the more timely that information is, and the more context you have surrounding all media data—the more of a positive impact your decision-making can make.
Simply put, it’s data about data: It allows search technology to find, organize, and understand results in order to deliver relevant information based on your media search queries.
This is all about optimizing the use of your platform and dashboards for maximum efficiency. You want any member of your team to be able to jump in and quickly understand—and, more importantly, interpret—media data.
Watch this webinar to dive into the details and learn how you can move from basic to boss with your media monitoring strategy: