Puff the Magic Ad Man

Learn about the distinction between puffery in advertising (i.e., exaggerating the quality of a product or service) and objective advertising claims that require substantiation, and the relevant federal statutes and regulatory authorities that govern and enforce such advertising claims.

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Related Content  

• Distinguishing Advertising Claims From Puffery Checklist
  Use this checklist as you distinguish between advertising claims and puffery.

• Claim Substantiation Checklist
  Use this checklist to ensure that advertising claims are properly substantiated.

• Advertising Regulation Fundamentals
  Gain an overview of major sources of advertising and marketing regulation, including federal and state regulation, and self-regulation via nonprofits and industry/trade associations.

• Advertising and Marketing Claims
  Read about the two major types of claims made in advertising and marketing materials: express claims and implied claims.

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