How Loyal Are You?

Learn about loyalty programs, which provide incentives in exchange for a customer's purchase commitment, including types of loyalty programs, antitrust implications, and guidance on minimizing the associated legal risks.

Read now »

Related Content  

• Advertising and Promotion Fundamentals
  Read an overview of the advertising and marketing field, including types of activities that qualify as advertising and marketing.

• Advertising Regulation Fundamentals
  Read an overview of major sources of advertising and marketing regulation, including federal and state regulation, self-regulation via nonprofits, and industry/trade associations.

• Loyalty Discounts and Anticompetitive Concerns
  Be aware of the antitrust risks associated with providing loyalty discounts to customers.

• Federal Antitrust Laws, Exemptions, and Remedies Checklist
  Review this list of substantive violations, remedies, and exemptions from the antitrust laws.

Practical Guidance Updates
Featuring the latest updates from your Practical Guidance account.

• Explore the Chevron Reversal Impact Resource Kit for analysis related to the Supreme Court’s decision to overturn four decades of deference to federal agency interpretations of ambiguous statutes.
• Want to know the latest about e-cigarettes? Access the E-cigarette and Vaping Bans Tracker including the latest developments.
• Document alerts allow you to stay current on legal developments that affect your practice. Find out how to set up your document alerts.
• Legal Developments provide the latest updates and analyses of emerging topics impacting your practice area. Visit the Legal Developments page to see the latest topics, which also include breaking legal news and related Practical Guidance content.
• For Practical Guidance content on important recent trends, review these easy-to-use Resource Kits on a variety of topics:

• • Generative Artificial Intelligence (AI) Resource Kit
  • Environmental, Social, and Governance (ESG) Resource Kit
  • Bank Failure Resource Kit

• Listen Up! The Practical Guidance and Law360 Podcasts Resource Kit features interviews with industry-leading attorneys on cutting edge issues in the law: NFTs, Cannabis, COVID, and more.
• Learn about the 2000+ leading attorney authors contributing to our 26 practice areas in the Practical Guidance Author Center. Interested in becoming a Practical Guidance author? Click here for details. Practical Guidance is committed to amplifying diverse voices of attorneys across all differences, including gender and race.

PRACTICAL GUIDANCE CUSTOMER EMAIL EDITION ON THE WEB

Experience results today with practical guidance, legal research, and data-driven insights—all in one place.

Experience Lexis+