Endorse These Best Practices

Learn about best practices for ensuring that advertising is in compliance with the FTC's Endorsement Guides, including substantiation and disclosure requirements and guidance on social media influencers endorsements.

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Related Content  

• Advertisement Compliance with Endorsement Guides Checklist
  Use this related checklist to ensure advertisements are in compliance with the FTC.

• Testimonial/Endorsement Release (Short Form)
  Use this template, which gives a company permission to use an individual's endorsement of the company’s products or services.

• Advertising and Marketing Claims
  Read about the two major types of claims made in advertising and marketing materials: express claims and implied claims.

• Advertising and Marketing Resource Kit
  Access more materials related to advertising and marketing business activities.

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• The Fall 2024 Edition of The Practical Guidance Journal features guidance on the use of AI in employment decisions, AI considerations in acquisition agreements, Chevron deference reversal challenges in FDA rulemaking, 50 years of ERISA pension protection, plus obligations and risks related to the provision of anti-overdose medication in the workplace.
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• For Practical Guidance content on important recent trends, review these easy-to-use Resource Kits on a variety of emerging topics:
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• Listen Up! The Practical Guidance and Law360 Podcasts Resource Kit features interviews with industry-leading attorneys on cutting edge issues in the law: NFTs, Cannabis, COVID, and more.
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