Tatiana Morales, Senior Marketing Operations Manager at LexisNexis, has been making waves both within the company and in her community since joining in 2021. As a home-based employee in Florida, Tatiana’s...
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Tatiana Morales, Senior Marketing Operations Manager at LexisNexis, has been making waves both within the company and in her community since joining in 2021. As a home-based employee in Florida, Tatiana’s journey with LexisNexis embodies the company's dedication to cultivating a vibrant and inclusive workplace while contributing positively to the community.
Her LexisNexis career started in Global Marketing Operations, where she played a crucial role in enhancing workflows and overseeing the company's MarTech stack for marketing teams across the globe. Her knack for process optimization and delivering impactful results quickly gained recognition, leading to her promotion to Senior Marketing Operations Manager in April 2024.
In her current role, Tatiana oversees campaign processes, supports the Lead Routing Team, and implements enhancements that improve marketing efficiency. A career milestone that defined her tenure was the successful migration of the Account Engagement (Pardot) system. This project, spanning two years, involved migrating thousands of assets from eight global teams into a unified platform connected to Salesforce CRM. Tatiana’s strategic approach to this task not only optimized marketing operations but also empowered sales teams to close deals faster.
Beyond her professional achievements, Tatiana’s passion for volunteering is a testament to her belief in making a difference. Upon returning from maternity leave, she sought to reconnect with her community and joined the RELX Cares program, a global initiative promoting volunteerism. Inspired by the program’s mission, she formed a Teams group to unite Florida home-based employees with local volunteering efforts where they could use their two-days company paid time off. Under her leadership, the group grew to over 300 members and participated in numerous impactful events. These included cleaning and organizing at Tomorrow’s Rainbow Miniature Horse Farm, conducting a beach cleanup at Loggerhead Marinelife Center, and organizing donations at Lotus House Women’s Shelter. These initiatives have collectively fostered community connection and inspired others to embrace volunteerism. In recognition of these efforts, Tatiana’s team received the RELX Recognizing Those Who Care Award, earning a $5,000 donation for a charity of their choice on behalf of the RELX Florida Home-Based Team.
Overall, volunteering has not only enriched Tatiana’s life but also strengthened her skills in problem-solving, communication, and leadership. She recalls a proud moment when she introduced her young daughter to volunteerism during a Feeding South Florida event. Witnessing her daughter’s engagement and gratitude underscored the importance of community service for Tatiana and her family. Her dedication to creating opportunities for connection and collaboration exemplifies the LexisNexis mission to shape a more just world. By empowering colleagues to participate in community initiatives, she’s helping build a culture of compassion and action. Her journey highlights the value of joining a company that invests in its employees and fosters a culture of service.
Tatiana believes companies like LexisNexis, which prioritize diversity, innovation, and community involvement, offer employees a unique opportunity to grow professionally while contributing to a global mission. “At LexisNexis, I’ve found opportunities to advance my career while supporting the company’s mission of advancing the rule of law and helping those in need,” she shares. Her story highlights what’s possible when you join a company that values its people and is committed to making a difference. Together, we can drive meaningful change.
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