Overview of Advertising Self-Regulation in the United States

Learn about initiating and responding to advertising challenges brought before the National Advertising Division of the Better Business Bureau.

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• Advertising Regulation Fundamentals
  Read an overview of major sources of advertising and marketing regulation, including federal and state regulation, self-regulation via nonprofits, and industry/trade associations.

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  Survey major areas of federal regulation governing advertising and marketing activities.

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  Gain general and industry-specific information on applicable law and the FTC enforcement process.

• Advertising and Marketing Resource Kit
  Access more materials on key legal issues related to advertising and marketing business activities.

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