03 Sep 2024
How Loyal Are You?
Learn about loyalty programs, which provide incentives in exchange for a customer's purchase commitment, including types of loyalty programs, antitrust implications, and guidance on minimizing the associated legal risks.
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Read an overview of major sources of advertising and marketing regulation, including federal and state regulation, self-regulation via nonprofits, and industry/trade associations.
- Loyalty Discounts and Anticompetitive Concerns
Be aware of the antitrust risks associated with providing loyalty discounts to customers.
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