From Aspirin to Apple: How Distinctive Is Your Trademark?

Watch this video to navigate trademark distinctiveness, including where different marks fall on the spectrum of distinctiveness and the amount of protection accorded each mark.

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Related Content 

• Trademark Fundamentals
  Brush up on key trademark law principles, including protection requirements, ownership, and proper usage.  

• TTAB Decision Tracker: Genericness
  Review this tracker for summaries of precedential Trademark Trial and Appeal Board (TTAB) and Federal Circuit decisions that address the issue of genericness.

• TTAB Decision Tracker: Mere Descriptiveness
  Check out this tracker summarizing precedential TTAB and Federal Circuit decisions that address the issue of mere descriptiveness.

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• The Practical Guidance Journal Summer 2021 Edition

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