07 Nov 2023
Can You Substantiate an Advertising Claim?
Learn about express and implied claims made in advertising and marketing materials, and the process by which counsel can obtain and provide evidence to substantiate an advertising claim.
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- Advertising and Promotion Fundamentals
Get an overview of the advertising and marketing field.
- Advertising Regulation Fundamentals
Read this discussion of major sources of advertising and marketing regulation.
- Distinguishing Advertising Claims from Puffery Checklist
Use this checklist to differentiate between advertising claims and puffery.
- Advertising and Marketing Resource Kit
Access more materials on key legal issues related to advertising and marketing business activities.
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