Be Direct!

Does your client want to start the year with new customers? Learn about legal issues related to direct marketing efforts, including non-traditional direct marketing methods using the internet and social media. 

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• Advertising and Promotion Fundamentals
  Gain an overview of the advertising and marketing field, including types of activities, regulation, legal liability, and common service relationships in advertising.

• Advertising Regulation Fundamentals
  Read about major sources of regulation, including federal and state regulation, self-regulation via nonprofits and industry/trade associations, and website/online platform terms of service.

• Federal Regulation of Advertising
  Learn specifically about federal regulation governing advertising and marketing activities, and enforcement by the FTC and FDA.

• Advertising and Marketing Resource Kit
  Access resources in identifying and understanding key legal issues related to advertising and marketing business activities.

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