08 Oct 2024

How Nonprofits Can Boost Donations with AI-Powered Company Research

For nonprofits, every opportunity to build stronger relationships with donors and partners is essential. But to make the most of corporate partnerships, sponsorships, and fundraising, nonprofits need accurate, detailed information about companies and their leadership.

Enter a new AI-powered research tool, Nexis+ AI™, that combines trusted data sources to deliver key company insights, save relevant information, and generate actionable reports. Nexis+ AI not only streamlines company research but also opens new doors for corporate sponsorships, event participation, and targeted outreach.

The importance of corporate and executive information for nonprofits

Before diving into how Nexis+ AI can help, it’s important to understand why nonprofits typically need company and executive information in the first place. By having access to detailed data, nonprofits can:

  • Target corporate donors: Many companies have philanthropic initiatives or corporate social responsibility (CSR) programs that align with nonprofit missions. Understanding a company’s priorities from their annual reports helps nonprofits tailor their outreach and align their goals with corporate giving programs.
  • Engage Executives: Executives play a crucial role in deciding where corporate donations go. Identifying decision-makers like CEOs or heads of CSR departments ensures nonprofits can direct their outreach to the right individuals.
  • Leverage Strategic Partnerships: Corporate partnerships are valuable for long-term collaboration. Nonprofits can identify companies with shared goals and propose partnerships that extend beyond financial contributions, such as co-branded campaigns or volunteer programs.

MORE: How relationship mapping helps nonprofits find donors

How AI-powered research transforms fundraising strategy

Traditionally, gathering this information has been labor-intensive, requiring teams to sift through multiple data sources and spend significant time validating the information. However, Nexis+ AI eliminates much of that manual effort. Here’s how nonprofits can use it to their advantage:

Uncover key company information with AI insights

Nexis+ AI uses AI technology along with trusted data sources from LexisNexis to provide up-to-date company and executive information at a glance. Nexis+ AI’s capabilities help nonprofits:

  • Discover companies and their annual reports to uncover charitable giving initiatives.
  • Identify executives and teams who are motivated to invest in social causes.
  • Analyze corporate financial health and giving trends to tailor outreach messages.

Save and organize relevant information for easy access

Rather than gathering scattered data across multiple platforms, Nexis+ AI helps you save all relevant company and executive information in one place with an integrated hub. Nonprofits can quickly reference the data as they develop outreach strategies and build lists of grant and donation opportunities. This feature also allows organizations to:

  • Save company profile details for future research and outreach.
  • Save time by extracting insights from large documents.
  • Generate a first draft report on data collected across sources with a click, along with verified citations.

Generate reports for informed decision-making

With one click, nonprofits can generate comprehensive first-draft reports about the companies and executives they’re researching. These reports can highlight key data points like company financials, executive leadership teams, and relevant corporate programs. The reports are ideal for:

  • Board meetings and strategy sessions, providing clear insights to guide decision-making.
  • Grant applications or sponsorship proposals that require detailed information about a company's alignment with the nonprofit's goals.
  • Outreach presentations that showcase in-depth research to build credibility when approaching potential partners.

Using the document analyzer to streamline data collection

Nexis+ AI’s document analyzer feature takes things a step further by automatically extracting important information from relevant documents. For example, nonprofits can upload a company’s annual report or a CSR document, and the analyzer will pinpoint useful insights such as donation amounts, leadership involvement, and future philanthropic initiatives. This functionality allows nonprofits to:

  • Quickly analyze company financials and CSR initiatives without spending hours combing through documents.
  • Identify key quotes or stats to use in presentations or outreach emails.
  • Stay informed on upcoming opportunities for grants or corporate sponsorships by scanning public reports or press releases.

MORE: Donor prospecting versus donor profiles: What’s the difference?

How nonprofits can leverage AI-powered insights for positive outcomes

1. Build stronger corporate partnerships

By gaining a deeper understanding of company values, financial health, and executive leadership, nonprofits can position themselves as ideal partners. This leads to stronger, more sustainable corporate partnerships and opens the door for potential co-branded campaigns, sponsorships, or long-term collaborations.

2. Enhance corporate fundraising efforts

With access to accurate company and executive information, nonprofits can craft more personalized and compelling proposals. By aligning their mission with the philanthropic and private interests of corporations, they can increase the likelihood of securing significant donations or sponsorships.

3. Strengthen board recruitment and leadership engagement

Many nonprofits look to engage influential business leaders in their boards or advisory committees. With executive insights, nonprofits can identify leaders who are already aligned with their mission and extend invitations for greater involvement.

Unlock the power of AI-driven research

As the fundraising landscape becomes increasingly competitive, nonprofits must equip themselves with the tools to work smarter, not harder. Nexis+ AI, combining trusted data sources and AI-powered insights, allows nonprofits to build stronger corporate relationships, uncover new donation opportunities, and streamline their outreach strategies. The document analyzer feature further enhances efficiency by automating data extraction from key documents that would take hours to manually review.

By utilizing Nexis+ AI during the Giving Season and beyond, nonprofits can increase donations, secure valuable partnerships, and drive positive outcomes for their cause.

Ready to take your fundraising efforts to the next level? Learn more about how Nexis+ AI can transform your nonprofit’s approach to corporate outreach by contacting our team today!