Using Third-Party Data to Empower Decision Makers

Much of the data-driven transformation across industries comes from internal data. Manufacturers optimize operations using Internet of Things (IoT) data. Analysis of customer transaction data informs everything from marketing strategies to inventory management. But internal data can only take you so far.

When you free internal data from silos and complement it with normalized, semi-structured alternative data, you gain valuable context: The “why” behind an emerging trend, the “who” in your supply chain that poses a regulatory or reputational risk, the “what” on the horizon that signals a competitive opportunity or threat.