31 Oct 2012

Calif. Latino Grocery Chain Fights Immigration, PR Woes

"Two decades ago, Mi Pueblo Food Center began modestly as a small butcher shop run by an illegal immigrant.  Now, the supermarket that caters to the Latino immigrant community has grown into a popular chain of 21 stores in California.  But with growth and success have come scrutiny from federal immigration authorities and clashes with a union that wants to represent Mi Pueblo's 3,200 workers and is leading a consumer boycott.  The predicament is thorny for a family-owned firm that relies almost exclusively on Latino immigrants for its workforce and its customer base.  The company is under pressure from an ongoing immigration audit and its decision to use a controversial federal program that screens the eligibility of new employees to work in the United States." - Gosia Wozniacka, Assoc. Press, Oct. 31, 2012.