Media Monitoring & Intelligence
Three Media Metrics You’re Not Measuring (But Should!)
For many PR pros, it can be difficult to pinpoint in real time whether your communications strategy is paying off. Total impressions, share of voice, and social engagement are great—but do they capture whether the key messages you toiled over are resonating? Do they paint an accurate picture of your campaign’s effectiveness? Or are you leaving valuable insights behind? We asked our Nexis® Media Intelligence Research...
How PR Pros Can Prove EOY ROI with Nexis®︎ Media Intelligence & Research Analytics
The end of the year is fast approaching, and that means public relations and communications teams around the world, from in-house departments to agencies, are gearing up to generate those end-of-year reports. As the industry has become more global and connected, demonstrating your PR team’s worth requires so much more than reporting impressions or share of voice. Unfortunately, the process of collecting, analyzing and...
The Ultimate Crisis Communications Checklist
It’s a fact of doing business that your organization will face communications crises--no matter the size, type, or mission of your organization. From natural disasters to public opinion on social media, there are factors that you simply cannot control or even fully anticipate. And, while we’d all like to think we react appropriately and quickly when fielding these moments, the only way to ensure it is to have a crisis...
5 Most Common Crisis Communications Scenarios
These days, nearly every company must have a social media presence to survive and thrive in this market. The prioritization of digital footprints comes at a high cost, though, as there are plenty of potential errors related to posting content, engaging with consumers, and even simply managing public relations (PR). Fortunately, most of the potential pitfalls for PR and social media crises fall into similar categories...
Insight is Everything: Harnessing the Power of Media Intelligence
With all the time and effort it takes to create a media campaign; it's essential to understand who you're reaching and how the public responds to your message. Measuring this through media intelligence gives you a clear picture of your effectiveness in attracting your desired customers and how to hone your message. What is Media Intelligence? Media intelligence allows you to measure the impact of your news, public...