When to use a Creative Brief:
The Creative Brief can be used when a new project is initiated. This includes new marketing ideas, new marketing pages, and any page layout update of an existing marketing page.
When not to use a Creative Brief:
The Creative Brief does not need to be used when updating copy, videos, and images on an existing marketing page without changing the page layout.
When updating copy, videos, and images on the page, please refer to the Ways-of-Working Guidelines to work with the Web team.
Please use this link to review the Creative Brief for Product Functionality Marketing Pages.